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Document type:
Konferenzbeitrag / Conference Paper
Title:
Emotional Brand Experience: Conceptualization and Comparison with Cognitive Brand Experience
Title of conference publication:
The digital, the classic, the subtle, and the alternative
Subtitle of conference publication:
ICORIA
Organizer (entity):
European Advertising Academy
Conference title:
International Conference on Research in Advertising (13., 2014, Amsterdam)
Venue:
Amsterdam, Niederlande
Year of conference:
2014
Date of conference beginning:
26.06.2014
Date of conference ending:
28.06.2014
Year:
2014
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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