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Document type:
Konferenzbeitrag / Conference Paper
Title:
Message framing and the moderating role of source credibility
Title of conference publication:
Proceedings of the ICORIA 2012
Organizer (entity):
European Advertising Academy
Conference title:
International Conference on Research in Advertising (11., 2012, Stockholm)
Conference title:
ICORIA 2012
Venue:
Stockholm, Schweden
Year of conference:
2012
Date of conference beginning:
28.06.2012
Date of conference ending:
30.06.2012
Year:
2012
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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