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Authors:
Alt, Florian; Müller, Jörg; Schmidt, Albrecht 
Document type:
Zeitschriftenartikel / Journal Article 
Title:
Advertising on Public Display Networks 
Journal:
IEEE Computer 
Volume:
45 
Issue:
Year:
2012 
Pages from - to:
50-56 
Language:
Englisch 
Abstract:
For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content. 
ISSN:
0018-9162 
Open Access yes or no?:
Nein / No