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Document type:
Zeitschriftenartikel / Journal Article
Title:
Selling with Technology
Subtitle:
Understanding the Resistance to Mobile Sales Assistant Use in Retailing
Journal:
Journal of Personal Selling & Sales Management
Volume:
36
Issue:
3
Year:
2016
Pages from - to:
240-263
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
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