Cheap and easy-to-deploy consumer hardware, such as theMicrosoft Kinect, touch screens, and smartphones drivean increasing proliferation of public space with interactiveapplications. Such applications include artistic, playful; and informative content on public displays. Though suchapplications are in general positively perceived by users; their benet is in many cases not clear. In this paper weargue that while most current (advertising) content onpublic displays aims at stimulating user action (e.g., makinga purchase), interactive applications are also suitableto support cognition. In our work, we focus on awarenessas one particular form of cognition and assess it by measuringrecall and recognition. This is not only interestingfor advertising but for any type of applications that requiresthe user to remember information. We contribute adesign space and map out directions for future research.    «

Cheap and easy-to-deploy consumer hardware, such as theMicrosoft Kinect, touch screens, and smartphones drivean increasing proliferation of public space with interactiveapplications. Such applications include artistic, playful; and informative content on public displays. Though suchapplications are in general positively perceived by users; their benet is in many cases not clear. In this paper weargue that while most current (advertising) content onpublic displays aims at stimulating user actio...    »