The use of public transport vehicles, such as trams, buses, and taxis asan advertising space is increasing since several years. However mainly the outsideof the vehicles is used to show advertisements using paintings, foil or roofmounteddisplays. Nowadays, with advances in display technologies, small highresolutiondisplays can be easily embedded in vehicles and be used forentertainment or advertising purposes. In this paper we introduce an interactivecontext-ware advertising system designed for cabs, which is targeted to offercontext-aware information such as advertisements, points of interest, events, etc.during a cab ride. Additionally it is possible for advertisers to upload their contentsand define areas where their advertisements should be shown.    «

The use of public transport vehicles, such as trams, buses, and taxis asan advertising space is increasing since several years. However mainly the outsideof the vehicles is used to show advertisements using paintings, foil or roofmounteddisplays. Nowadays, with advances in display technologies, small highresolutiondisplays can be easily embedded in vehicles and be used forentertainment or advertising purposes. In this paper we introduce an interactivecontext-ware advertising system designed for...    »