Schneegass, Stefan; Alt, Florian; Schmidt, Albrecht
Dokumenttyp:
Konferenzbeitrag / Conference Paper
Titel:
Mobile Interaction with Ads on Public Display Networks
Titel Konferenzpublikation:
MobiSys '12
Untertitel Konferenzpublikation:
Proceedings of the 10th international conference on Mobile systems, applications, and services
Konferenztitel:
International Conference on Mobile Systems, Applications, and Services (10., 2012, Low Wood Bay, Lake District)
Tagungsort:
Low Wood Bay, Lake District, UK
Jahr der Konferenz:
2012
Datum Beginn der Konferenz:
25.06.2012
Datum Ende der Konferenz:
29.06.2012
Verlagsort:
New York, NY, USA
Verlag:
ACM
Jahr:
2012
Seiten von - bis:
479-480
Sprache:
Englisch
Abstract:
In public places we can observe that many conventional displaysare replaced by digital displays, a lot of them networked. Thesedisplays mainly show advertising in a similar way to television´scommercial break not exploiting the opportunities of the new medium[1]. Several approaches of interaction between mobile devicesand public displays have been investigated over the last 15years. In this demo we concentrate on challenges that are specificto public displays used for advertising. In particular we focus onhow new approaches for interaction with content, means for contentcreation, and tools for follow-ups can be implemented basedon mobile devices. With Digifieds we present a research systemthat has been used to explore different research questions and toshowcase the potential of interactive advertising in public space. «
In public places we can observe that many conventional displaysare replaced by digital displays, a lot of them networked. Thesedisplays mainly show advertising in a similar way to television´scommercial break not exploiting the opportunities of the new medium[1]. Several approaches of interaction between mobile devicesand public displays have been investigated over the last 15years. In this demo we concentrate on challenges that are specificto public displays used for advertising. In particular... »