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Document type:
Vortrag / Presentation
Title:
Is Augmented Reality an effective Tool in Brand Management?
Series title:
Proceedings of the European Marketing Academy
Conference title:
Annual European Marketing Academy Conference (48., 2019, Hamburg)
Conference title:
EMAC 2019 Conference Hamburg
Venue:
Hamburg, Germany
Year of conference:
2019
Date of conference beginning:
24.05.2019
Date of conference ending:
27.05.2019
Year:
2019
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rauschnabel, Philipp A.
Open Access yes or no?:
Nein / No
Presentation at:
EMAC 2019 Annual Conference
Miscellaneous:
Nur Abstract publiziert
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