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Document type:
Vortrag / Presentation
Title:
How Inspirational AR Experiences drive Consumer Behaviour: Empirical Evidence
Conference title:
International AR VR Conference (5., 2019, München)
Venue:
München
Year of conference:
2019
Date of conference beginning:
13.06.2019
Date of conference ending:
14.06.2019
Year:
2019
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rauschnabel, Philipp A.
Open Access yes or no?:
Nein / No
Presentation at:
5th International AR VR Conference, Munich, Germany
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