Login
Document type:
Sammelbandbeitrag / Paper in Collective Volume
Title:
How do Tourists Evaluate Augmented Reality Services?
Subtitle:
Segmentation, Awareness, Devices and Marketing Use Cases
Collection title:
Springer Handbook of Augmented Reality
Collection editors:
Nee, Andrew Yeh Ching; Ong, Soh Khim
Place of publication:
Cham
Publisher:
Springer
Year:
2023
Pages from - to:
451-469
Language:
Englisch
ISBN:
978-3-030-67821-0 ; 978-3-030-67822-7
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rauschnabel, Philipp A.
Open Access yes or no?:
Nein / No
BibTeX