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Editors:
Finkelstein, Stacey; Mirabito, Ann; Yeh, Marie
Document type:
Konferenzbeitrag / Conference Paper
Title:
How the Effect of Adding Regret to Fear Appeals Depends on the Perceived Likelihood of the Negative Event
Title of conference publication:
2022 AMA Marketing and Public Policy Conference
Subtitle of conference publication:
The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change
Series title:
Proceedings
Series volume:
32
Organizer (entity):
American Marketing Association (AMA)
Conference title:
AMA Marketing and Public Policy Conference (2022, Austin, TX)
Venue:
Austin, TX
Year of conference:
2022
Date of conference beginning:
09.06.2022
Date of conference ending:
11.06.2022
Year:
2022
Pages from - to:
140-142
Language:
Englisch
ISBN:
978-0-87757-013-4
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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