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Document type:
Zeitschriftenartikel / Journal Article
Title:
How the persuasiveness of statistical evidence compared to personal testimonials depends on the recipient's distance from the message issue
Journal:
Journal of Consumer Behaviour
Year:
2024
Language:
Englisch
Keywords:
Personal testimonials ; anecdotal evidence ; statistical evidence ; psychological distance ; construal level
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 2 - Markets & Innovation
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Ja / Yes
Type of OA license:
CC BY 4.0
Licence URL:
Miscellaneous:
Voraufnahme - Early view
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