Tom Dieck, M. Claudia; Han, Dai-In Danny; Rauschnabel, Philipp A.:
Augmented reality marketing in hospitality and tourism
. In: International Journal of Contemporary Hospitality Management,
36.
2024
, 13
. - S. 97-117

Zeitschriftenartikel / Journal Article

Rochi, Martin; Rauschnabel, Philipp A.; Renner, Karl-Heinz; Ivens, Björn S. :
Technology paternalism: Development and validation of a measurement scale
. In: Psychology & Marketing,
41.
2024
, 5
. - S. 1172-1188

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E.:
Augmented reality marketing and consumer‒brand relationships
. In: Psychology & Marketing,
41.
2024
, 4
. - S. 819-837

Zeitschriftenartikel / Journal Article

Wieland, Désirée A.C.; Ivens, Björn S.; Kutschma, Elizaveta; Rauschnabel, Philipp A.:
Augmented and virtual reality in managing B2B customer experiences
. In: Industrial Marketing Management,
119.
2024
. - S. 193-205

Zeitschriftenartikel / Journal Article

Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, Madhushree Nanda; Singh, Rajesh Kumar; Srivastava, Ritu:
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
. In: Information & Management,
61.
2024
, 2
. - S. 103910

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.; Felix, Reto; Heller, Jonas; Hinsch, Chris:
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
. In: Computers in Human Behavior,
154.
2024
. - S. 108105

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.:
Markenbooster Augmented Reality
. In: NIM Marketing Intelligence Review,
15.
2023
, 2
. - S. 25-29

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.:
Boosting Brands with Augmented Reality
. In: NIM Marketing Intelligence Review,
15.
2023
, 2
. - S. 24-29

Zeitschriftenartikel / Journal Article

Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris:
Context in Augmented Reality Marketing: Does the place of use matter?
. In: Psychology & Marketing,
40.
2023
, 11
. - S. 2447-2463

Zeitschriftenartikel / Journal Article

Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra, Wirtz, Jochen:
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
. In: Psychology & Marketing,
40.
2023
, 4
. - S. 750-776

Zeitschriftenartikel / Journal Article