Riemer, Kai; Richter, Alexander; Seltsikas, Philip
Document type:
Konferenzbeitrag / Conference Paper
Title:
Enterprise Microblogging
Subtitle:
Procrastination or Productive Use ?
Title of conference publication:
Proceedings of the 16th Americas Conference on Information Systems (AMCIS 2010)
Conference title:
Americas Conference on Information Systems (16., 2010, Lima)
Conference title:
AMCIS 2010
Venue:
Lima
Year of conference:
2010
Place of publication:
Lima
Year:
2010
Language:
Englisch
Keywords:
Enterprise Microblogging; Entprise 2.0; enterprise microblogging; group work; microblogging; smile; social media; twitter
Abstract:
There are growing fears amongst corporate managers that the introduction of Social Media and related technologies such as microblogging platforms will lead to large-scale time-wasting with negative impacts on corporate productivity. Our research analyses the communication practices of a corporate team that has embraced an Enterprise Microblogging platform and embedded its use into their day-to-day activities. We conduct a genre analysis of the teamâs microblogs and compare our results with a recent study of public microblogging on the Twitter platform. By analyzing genre repertoires we have shown that enterprise microblogging can be significantly different to the public equivalent, and that in the corporate context, microblogging platforms can be used in productive ways. «
There are growing fears amongst corporate managers that the introduction of Social Media and related technologies such as microblogging platforms will lead to large-scale time-wasting with negative impacts on corporate productivity. Our research analyses the communication practices of a corporate team that has embraced an Enterprise Microblogging platform and embedded its use into their day-to-day activities. We conduct a genre analysis of the teamâs microblogs and compare our results with a rec... »