Riemer, Kai; Richter, Alexander; Seltsikas, Philip
Dokumenttyp:
Konferenzbeitrag / Conference Paper
Titel:
Enterprise Microblogging
Untertitel:
Procrastination or Productive Use ?
Titel Konferenzpublikation:
Proceedings of the 16th Americas Conference on Information Systems (AMCIS 2010)
Konferenztitel:
Americas Conference on Information Systems (16., 2010, Lima)
Konferenztitel:
AMCIS 2010
Tagungsort:
Lima
Jahr der Konferenz:
2010
Verlagsort:
Lima
Jahr:
2010
Sprache:
Englisch
Stichwörter:
Enterprise Microblogging; Entprise 2.0; enterprise microblogging; group work; microblogging; smile; social media; twitter
Abstract:
There are growing fears amongst corporate managers that the introduction of Social Media and related technologies such as microblogging platforms will lead to large-scale time-wasting with negative impacts on corporate productivity. Our research analyses the communication practices of a corporate team that has embraced an Enterprise Microblogging platform and embedded its use into their day-to-day activities. We conduct a genre analysis of the teamâs microblogs and compare our results with a recent study of public microblogging on the Twitter platform. By analyzing genre repertoires we have shown that enterprise microblogging can be significantly different to the public equivalent, and that in the corporate context, microblogging platforms can be used in productive ways. «
There are growing fears amongst corporate managers that the introduction of Social Media and related technologies such as microblogging platforms will lead to large-scale time-wasting with negative impacts on corporate productivity. Our research analyses the communication practices of a corporate team that has embraced an Enterprise Microblogging platform and embedded its use into their day-to-day activities. We conduct a genre analysis of the teamâs microblogs and compare our results with a rec... »