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Authors:
Garving, Julia; Rennhak, Carsten 
Document type:
Zeitschriftenartikel / Journal Article 
Title:
The Relationship between the Impediments Encountered in Marketing Planning today 
Subtitle:
How Organisations Overcome today’s Obstacles 
Journal:
International Academic Research Journal of Business and Management 
Volume:
Issue:
Year:
2013 
Pages from - to:
44-67 
Language:
Englisch 
Department:
Fakultät für Betriebswirtschaft 
Institute:
BW 3 - Institut für Organisationskommunikation 
Chair:
Rennhak, Carsten 
Open Access yes or no?:
Nein / No