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Document type:
Vortrag / Presentation
Title:
To touch or to talk – Investigating differences in AR content interaction for online retailing of hedonic and utilitarian products
Conference title:
International XR-Metaverse Conference (9., 2024, Busan)
Venue:
Busan, Korea
Year of conference:
2024
Date of conference beginning:
18.05.2024
Date of conference ending:
22.05.2024
Year:
2024
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rauschnabel, Philipp A.
Open Access yes or no?:
Nein / No
Presentation at:
9th International XR-Metaverse Conference 2024
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