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Document type:
Sonstiges / Other Publication
Title:
Consumer Generated Advertising: Open-Source-Marketing
Series title:
Munich Business School Working Paper
Series volume:
2007-02
Year:
2007
Pages from - to:
1-10
Language:
Deutsch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rennhak, Carsten
Open Access yes or no?:
Nein / No
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