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Document type:
Konferenzbeitrag / Conference Paper
Title:
Effects of Designs Features on Liking of Brand Positings on Facebook
Title of conference publication:
Proceedings of the ICORIA
Subtitle of conference publication:
10th International Conference on Research in Advertising (ICORIA)
Organizer (entity):
European Advertising Academy
Conference title:
International Conference on Research in Advertising (10., 2011, Berlin)
Conference title:
ICORIA 2011
Venue:
Berlin
Year of conference:
2011
Date of conference beginning:
24.06.2011
Date of conference ending:
25.06.2011
Year:
2011
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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