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Document type:
Zeitschriftenartikel / Journal Article
Title:
Why do satisfied customers defect?
Subtitle:
A closer look at the simultaneous effects of switching barriers and switching inducements on customer loyalty
Journal:
Journal of Service Theory and Practice
Volume:
27
Issue:
3
Year:
2016
Pages from - to:
616-641
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
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