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Document type:
Zeitschriftenartikel / Journal Article
Title:
Engaging Fans and the Community in Social Media
Subtitle:
Interaction with Institutions of Higher Education on Facebook
Journal:
Journal of Marketing for Higher Education
Volume:
27
Issue:
1
Year:
2016
Pages from - to:
112-130
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
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