Spatial computing has recently emerged as a promising concept in business, driven by technological advancements and key industry players. In 2023, Apple introduced the term spatial computing alongside the launch of the Apple Vision Pro headset, marking a significant shift in how this technology is perceived and applied across industries. However, while concepts such as Extended Reality or xReality (XR), Augmented Reality (AR), Virtual Reality (VR), and the Metaverse are well-established in both management practice and academic literature, research on spatial computing remains sparse, particularly in a business context. The current research (work-in-progress) addresses this gap by (1) delineating spatial computing from related concepts, and (2) developing a conceptual framework that identifies spatial computing core elements, outcomes, and strategies     «

Spatial computing has recently emerged as a promising concept in business, driven by technological advancements and key industry players. In 2023, Apple introduced the term spatial computing alongside the launch of the Apple Vision Pro headset, marking a significant shift in how this technology is perceived and applied across industries. However, while concepts such as Extended Reality or xReality (XR), Augmented Reality (AR), Virtual Reality (VR), and the Metaverse are well-established in both...     »