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Document type:
Konferenzbeitrag / Conference Paper
Title:
Is Effort Required by a Green Behavior Always Negative? The Moderating Effect of Male Gender Identification Strength
Collection editors:
Argo, Jennifer; Lowrey, Tina M.; Schau, Hope Jensen
Title of conference publication:
Advances in Consumer Research, Volume 48
Conference title:
Association for Consumer Research Conference (2020, Paris)
Venue:
Paris; virtuell
Year of conference:
2020
Date of conference beginning:
01.10.2020
Date of conference ending:
04.10.2020
Place of publication:
Duluth, MN
Publishing institution:
Association for Consumer Research (ACR)
Year:
2020
Pages from - to:
72-76
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Ja / Yes
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