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Document type:
Konferenzbeitrag / Conference Paper
Title:
Ethical Choices Over Cheap Choices: The Effectiveness of Self-Benefit vs. Other-Benefit Marketing Appeals to Promote Meat Produced with High Animal Welfare Standards
Conference title:
Behavioural Insights into Business for Social Good Conference (2024, Vancouver)
Venue:
Vancouver
Year of conference:
2024
Date of conference beginning:
14.06.2024
Date of conference ending:
15.06.2024
Year:
2024
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 2 - Markets & Innovation
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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