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- Authors:
- Mager, Michael; Belomy, Stephen; Rennhak, Carsten
- Document type:
- Zeitschriftenartikel / Journal Article
- Title:
- A New Paradigm for Selecting SaaS Marketing Strategies
- Journal:
- International Academic Research Journal of Business and Management
- Volume:
- 3
- Issue:
- 3
- Year:
- 2014
- Pages from - to:
- 24-39
- Language:
- Englisch
- Department:
- Fakultät für Betriebswirtschaft
- Institute:
- BW 3 - Institut für Organisationskommunikation
- Chair:
- Rennhak, Carsten
- Open Access yes or no?:
- Nein / No
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