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Document type:
Zeitschriftenartikel / Journal Article
Title:
Collaborative Brand Attacks in Social Media
Subtitle:
Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crisis
Journal:
Journal of Marketing Theory and Practice
Volume:
24
Issue:
4
Year:
2016
Pages from - to:
381-410
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
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