Login
Document type:
Sammelbandbeitrag / Paper in Collective Volume
Title:
Cross-Selling
Collection title:
Aktuelle Instrumente der Marketingpraxis
Collection subtitle:
Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
Collection editors:
Rennhak, Carsten
Series title:
Reutlinger Schriften zu Marketing & Management
Series volume:
6
Place of publication:
Stuttgart
Publisher:
Ibidem-Verlag
Year:
2012
Pages from - to:
95-107
Language:
Deutsch
ISBN:
978-3-8382-0342-3
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rennhak, Carsten
Open Access yes or no?:
Nein / No
BibTeX