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Document type:
Zeitschriftenartikel / Journal Article
Title:
Augmented reality marketing
Subtitle:
How mobile AR-apps can improve brands through inspiration
Journal:
Journal of Retailing and Consumer Services
Volume:
49
Year:
2019
Pages from - to:
43-53
Language:
Englisch
Keywords:
Augmented Reality Marketing ; AR ; Mixed reality ; Branded app ; Inspiration ; Brand Management
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rauschnabel, Philipp A.
Open Access yes or no?:
Nein / No
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