Login
Document type:
Zeitschriftenartikel / Journal Article
Title:
Can Comparative Advertising be Effective in Germany?
Subtitle:
A Tale of Two Campaigns
Journal:
Journal of Advertising Research
Volume:
47
Issue:
1
Year:
2007
Pages from - to:
2-13
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rennhak, Carsten
Open Access yes or no?:
Nein / No
BibTeX