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Document type:
Sonstiges / Other Publication
Title:
Product Placement - Das Beispiel Sex and the City: The Movie
Series title:
Munich Business School Working Paper
Series volume:
2009-03
Year:
2009
Pages from - to:
1-29
Language:
Deutsch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rennhak, Carsten
Open Access yes or no?:
Nein / No
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