Glauner, Patrick; Rauschnabel, Philipp A.:
Smart Glasses: Warum ein Verbot der falsche Weg ist
. In: Frankfurter Allgemeine Zeitung,
2026

Sonstiges / Other Publication

Hirschberg, Dominik O.W.; Hein, Oliver; Alt, Florian; Rauschnabel, Philipp A.:
From stress to success: Guidance-contingent effects of stress in Augmented Reality and their implications
, Elsevier
. In: International Journal of Human-Computer Studies,
215.
2026
. - S. 1-11

Zeitschriftenartikel / Journal Article

Barta, Sergio; Felix, Reto; Hinsch, Chris; Kalantari, Mahdokht; Krey, Nina; Rauschnabel, Philipp A.:
Spatial Future Ahead! Augmented Reality and Anticipated Life Consequences
. In: Internet Research,
36.
2026
, 7
. - S. 127-148

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp:
Similar but Different
. In: Computers in Human Behavior,
2025

Zeitschriftenartikel / Journal Article

Werner, Matthias; Rennhak, Carsten:
It’s Time to Podcast: Hype or Here to Stay?
. In: Official Conference Proceedings. The Asian Conference on Media, Communication & Film 2024,
2024
. - S. 333-346

Konferenzbeitrag / Conference Paper

Tom Dieck, M. Claudia; Han, Dai-In Danny; Rauschnabel, Philipp A.:
Augmented reality marketing in hospitality and tourism
. In: International Journal of Contemporary Hospitality Management,
36.
2024
, 13
. - S. 97-117

Zeitschriftenartikel / Journal Article

Rochi, Martin; Rauschnabel, Philipp A.; Renner, Karl-Heinz; Ivens, Björn S. :
Technology paternalism: Development and validation of a measurement scale
. In: Psychology & Marketing,
41.
2024
, 5
. - S. 1172-1188

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E.:
Augmented reality marketing and consumer‒brand relationships
. In: Psychology & Marketing,
41.
2024
, 4
. - S. 819-837

Zeitschriftenartikel / Journal Article

Wieland, Désirée A.C.; Ivens, Björn S.; Kutschma, Elizaveta; Rauschnabel, Philipp A.:
Augmented and virtual reality in managing B2B customer experiences
. In: Industrial Marketing Management,
119.
2024
. - S. 193-205

Zeitschriftenartikel / Journal Article

Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, Madhushree Nanda; Singh, Rajesh Kumar; Srivastava, Ritu:
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
. In: Information & Management,
61.
2024
, 2
. - S. 103910

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.; Felix, Reto; Heller, Jonas; Hinsch, Chris:
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
. In: Computers in Human Behavior,
154.
2024
. - S. 108105

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.:
Markenbooster Augmented Reality
. In: NIM Marketing Intelligence Review,
15.
2023
, 2
. - S. 25-29

Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.:
Boosting Brands with Augmented Reality
. In: NIM Marketing Intelligence Review,
15.
2023
, 2
. - S. 24-29

Zeitschriftenartikel / Journal Article

Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris:
Context in Augmented Reality Marketing: Does the place of use matter?
. In: Psychology & Marketing,
40.
2023
, 11
. - S. 2447-2463

Zeitschriftenartikel / Journal Article

Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra, Wirtz, Jochen:
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
. In: Psychology & Marketing,
40.
2023
, 4
. - S. 750-776

Zeitschriftenartikel / Journal Article

Heller, Jonas; Mahr, Dominik; Ruyter, Ko de; Schaap, Eric; Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; Flavián, Carlos; Jung, Timothy; Rauschnabel, Philipp A.:
An interdisciplinary Co-authorship networking perspective on AR and human behavior
. In: Computers in Human Behavior,
143.
2023
. - S. 107697

Zeitschriftenartikel / Journal Article